Looking Back at Swimwear Trends


Bikini trends throughout history have shifted due to economical, social, emotional and technological innovations.

Swimwear has come a long way since the early 1900s, and women's swimwear, in particular, has undergone many changes throughout the years. From long dresses to skimpy bikinis, the evolution of women's swimwear has been shaped by social attitudes towards modesty, the rise of new technologies, and the influence of popular culture.

In the early 1900s, women's swimwear consisted of long dresses and bloomers, which covered most of their bodies. This was because society had strict notions of modesty, and showing any amount of skin was considered inappropriate. These dresses were often made of heavy wool material and were cumbersome to wear in the water.

In the 1920s, attitudes towards women's swimwear began to change. With the rise of the "flapper" culture, women were embracing a more liberated lifestyle, and swimwear began to reflect this change. One-piece swimsuits became popular during this time, and they were made of lighter fabrics that allowed women to move more freely in the water.

During the 1940s, World War II had a significant impact on women's swimwear. With fabric shortages, swimsuits became even more streamlined, and two-piece swimsuits started to emerge. These swimsuits were often high-waisted and featured shorts instead of bikini bottoms.

In the 1950s, Hollywood played a significant role in shaping women's swimwear. Actresses like Marilyn Monroe and Brigitte Bardot popularized the bikini, which was seen as scandalous at the time. However, by the 1960s, the bikini had become more mainstream, and it became a symbol of women's liberation and sexual freedom.


The history of swimwear from the 1900's to present day.

The 1970s and 1980s saw a return to more modest swimwear, with one-piece swimsuits and high-waisted bikinis becoming popular again. Swimwear designers also began experimenting with new fabrics, such as spandex, which allowed for even more movement and flexibility in the water.

Today, women's swimwear comes in a wide variety of styles, from one-piece swimsuits to bikinis, to high-waisted bottoms and rash guards. The rise of sustainable fashion has also impacted women's swimwear, with many designers using eco-friendly fabrics and manufacturing processes.

Overall, the history of women's swimwear reflects changing attitudes towards modesty, body image, and women's liberation. At Luna Swim, we have consciously created timeless designs for women of all shapes of beauty, with a slow fashion approach. We strive to stay in tune with bikini trends and are excited to see what the future holds for innovative fashion!

 Bikini styles throughout history have shifted.